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Volume 9, Number 5 Feb/Mar 2003: Scene: US FDA to Become "Proactive on Switches: 2004 Budget Announces Policy Change. Lifecycle: Late Stage Product Life Cycle Options: Ten Case Studies with Five Successes Using Knowledge Synergies (Part Two). More ... Volume 9, Number 4 Dec 2002/Jan 2003: Lifecycle: Late Stage Product Life Cycle Options: Knowledge Synergies Maximum Return on Investment (Part One). Scene: Rx-to-OTC Switch Scorecard Hits New Low in 2003, But 2003 Holds Promise of Progress. More ... Volume 9, Number 3 Oct/Nov 2002: Lifecycle: The Potential New Wave of Switches in Europe and the UK: Implications for Exclusivity, the Product Lifecycle, Pharmacists and the P Class. Scene: Is a Healthcare Reimbursement Inflection Point Ahead? More ... Volume 9, Number 1 Jun/Jul 2002: Celebrex wins as Claritin stumbles. Managed care's effective de-reimbursement of entire product classes poses next big external threat. More ... | ||
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